The Purina Pawsway Campaign is Animalistic and Minimalist
Meghan Young — December 6, 2011 — Marketing
References: loweroche & ibelieveinadv
The Purina Pawsway campaign harolds a time for true pet appreciation through a series of dog and cat shows that will steal anyone's heart away. Considering that this is the season for family, love and joy, it is only natural that people should celebrate their favorite furry animal as well.
Ad agency Lowe Roche, which is based in Toronto, Canada, decided to go a simple route when advertising these pet shows. The Purina Pawsway campaign centers around minimalist posters that are conveniently red and white, which slightly alludes to the holiday season. Simple silhouettes of a dog, puppy and cat represent the different shows (Irish Dog, Little Paws and Cat) while also providing an interesting blank slate to place cute tag lines such as "Just like a dog show only way more catty."
Ad agency Lowe Roche, which is based in Toronto, Canada, decided to go a simple route when advertising these pet shows. The Purina Pawsway campaign centers around minimalist posters that are conveniently red and white, which slightly alludes to the holiday season. Simple silhouettes of a dog, puppy and cat represent the different shows (Irish Dog, Little Paws and Cat) while also providing an interesting blank slate to place cute tag lines such as "Just like a dog show only way more catty."
Trend Themes
1. Minimalist Advertising - Opportunity to disrupt traditional advertising methods by employing simple and visually striking designs.
2. Pet Appreciation - Potential to create new products or services that cater to the growing trend of pet owners wanting to celebrate their furry companions.
3. Holiday-themed Marketing - Innovation opportunity to capitalize on seasonal festivities by incorporating holiday elements into marketing campaigns.
Industry Implications
1. Advertising - Chance for advertising agencies and marketing professionals to explore minimalist approaches that stand out in a cluttered advertising landscape.
2. Pet Care - Opportunity for pet care brands to develop unique experiences or products that align with the trend of pet appreciation and celebration.
3. Event Management - Potential for event management companies to organize pet shows or similar events that cater to pet owners' desire to showcase and celebrate their pets.
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