This Photographer's Business Card Sees the World Through his Eyes
Amelia Roblin — November 8, 2011 — Marketing
References: lowink-studio & gizmodo
Design professionals have no excuse not to make their professional profiles a little more creative, and this photographer's business card is a clever example of a wallet-sized handout that clearly suggests the subject's skill and succeeds in remaining memorable.
How Low Ink Studio chose to represent its client, freelance photographer Hugo Fernandez, was to develop an ID card design that immersed the customer in his world. A transparent plastic was chosen which was marked quite minimally with outlines of small black rectangles and a central circle to mimic the look of a digital camera's viewfinder. A black strip along the bottom of this photographer's business card reads his name and contact details where a real display screen would provide information on the picture's settings.
How Low Ink Studio chose to represent its client, freelance photographer Hugo Fernandez, was to develop an ID card design that immersed the customer in his world. A transparent plastic was chosen which was marked quite minimally with outlines of small black rectangles and a central circle to mimic the look of a digital camera's viewfinder. A black strip along the bottom of this photographer's business card reads his name and contact details where a real display screen would provide information on the picture's settings.
Trend Themes
1. Transparent Business Cards - Manufacturers can experiment with using transparent material for business cards to create a unique design and increase brand recall.
2. Customized Designs - Design studios can offer customized business card designs as a value-added service, giving professionals the opportunity to showcase their skills and creativity.
3. Innovative Business Card Materials - Material manufacturers can experiment with adding unique design elements to business cards, creating a new market segment for premium business cards with added functionality.
Industry Implications
1. Printing and Manufacturing - Printing and manufacturing companies can offer new and innovative solutions to create more memorable and unique business cards.
2. Design - Designers can leverage unique business card designs as a way to showcase their creative skills and stand out in a crowded market.
3. Marketing and Advertising - Marketing and advertising professionals can incorporate unique business card designs into their promotional strategies as a way to increase brand recall and customer engagement.
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