The P & G Virtual Drugstores Open in Prague Subway Stations
Parul Rohatgi — November 2, 2011 — Marketing
For those who do not have time to shop, the P & G Virtual Drugstores opened recently in Prague are great way to buy on the go. One simply has to use their mobile phone to scan the code, and the groceries are delivered.
Customers can shop for brands like Ariel, Pampers, Old Spice, Pantene and other P & G brands by just using their mobile phone. More brands and products will be added to the P & G Virtual Drugstores in the near future.
The way it works is that customers can see huge posters of products for sale on the walls of the subway station, along with their prices and QR codes. The customers can capture QR codes of the products that they want to purchase using their mobile phones, and these are sent to Mall.cz for fulfillment. P & G is guaranteeing free second-day delivery of products purchased.
Customers can shop for brands like Ariel, Pampers, Old Spice, Pantene and other P & G brands by just using their mobile phone. More brands and products will be added to the P & G Virtual Drugstores in the near future.
The way it works is that customers can see huge posters of products for sale on the walls of the subway station, along with their prices and QR codes. The customers can capture QR codes of the products that they want to purchase using their mobile phones, and these are sent to Mall.cz for fulfillment. P & G is guaranteeing free second-day delivery of products purchased.
Trend Themes
1. QR Scanned Shopping - QR code scanning for convenient mobile shopping and delivery.
Industry Implications
1. Retail - Innovative shopping experience through QR code scanning in physical locations.
2. E-commerce - Integration of QR codes for mobile shopping and delivery.
3. Advertising - QR code integration in advertising posters for efficient product purchasing.
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