Products and marketing inspired by Chinese Astrology
Implications - Eastern influences on products and branding are far and plenty, but one area is becoming more prominent in Western culture: the Chinese Zodiac. Around Chinese New Year, especially, Western brands launch Chinese zodiac-inspired products and marketing in the hopes that they can appeal to not only the Asian market but also the increasing number of Western consumers intrigued by Eastern ideas and innovations.
Trend Themes
1. Eastern Influences - Eastern influence on products and branding is becoming more prominent in Western culture.
2. Chinese Zodiac Marketing - Western brands are launching Chinese zodiac-inspired products and marketing to appeal to the Asian market and Western consumers intrigued by Eastern ideas and innovations.
3. Zodiac-themed Products - Zodiac-themed products are becoming popular for various occasions, such as Chinese New Year.
Industry Implications
1. Fashion Industry - Fashion industry professionals can leverage Eastern influences and zodiac marketing to create contemporary clothing.
2. Beverage Industry - Beverage industry professionals can create zodiac-themed labels and campaigns to commemorate festivals such as Chinese New Year.
3. Auto Industry - Auto industry professionals can leverage digital marketing to promote their products and reach target audiences during festivals such as Chinese New Year.
10 Featured, 73 Examples:
694,085 Total Clicks
Date Range:
Dec 11 — Jan 12
Trending:
Warm
Consumer Insight Topics:
