Beat the Backseat Blues with Toyota's 'Window to the World'
Souzan Michael — July 21, 2011 — Autos
References: autoblog & geekologie
Most people don't enjoy long car rides if they're in the backseat, but with Toyota's new 'Window to the World' concept, that boredom may become a thing of the past.
Everyday tools and appliances now come equipped with "smart" technologies, from do-it-all cellphones to refrigerators that play digital photo slideshows and even have built-in televisions. So it seems only logical that the next logical progression is to apply smart technology to cars.
Toyota's 'Window to the World' program allows backseat passengers to draw on the window and even zoom in on objects they are passing by. Touch-screen technology would allow passengers to see how far objects are in the distance, see things up close and generally become more aware of the things around them.
Everyday tools and appliances now come equipped with "smart" technologies, from do-it-all cellphones to refrigerators that play digital photo slideshows and even have built-in televisions. So it seems only logical that the next logical progression is to apply smart technology to cars.
Toyota's 'Window to the World' program allows backseat passengers to draw on the window and even zoom in on objects they are passing by. Touch-screen technology would allow passengers to see how far objects are in the distance, see things up close and generally become more aware of the things around them.
Trend Themes
1. Smart Technology in Cars - Opportunities for integrating smart technology beyond entertainment to improve overall passenger experience in cars.
2. Interactive Car Windows - Potential for developing more interactive and engaging windows to reduce boredom during long car rides.
3. Augmented Reality in Cars - Possibility of using augmented reality to enhance the viewing experience of objects seen through car windows.
Industry Implications
1. Automotive Industry - Industry players can consider integrating smart and interactive technologies in car designs.
2. Entertainment Industry - Potential for entertainment companies to create content specifically designed for interactive car windows.
3. Technology Industry - Opportunities for tech companies to develop apps and software to enhance interactive car windows.
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