Lookk.com Lets You Vote and Buy Goods from New Designers
Leslie Chen — October 31, 2011 — Fashion
References: lookk & blog.urbanoutfitters
The amount of lookbooks that come out each day can be overwhelming, but Lookk.com makes it easy to navigate through them all.
Lookk features new and up-and-coming designer lookbooks which you can then vote on for your favorite ensembles. Lookk then brings those top-voted pieces to their website for sale. Those who enjoy window shopping will love Lookk’s ability to hone in on your favorite styles before investing in each piece.
The best part of Lookk may be that it supports new designers, giving them a space to promote their designs and gather a fan base. Check out Lookk.com to see the best and newest talent out there right now.
Implications - Modern consumers seek out a personal experience with everything they do. Companies could focus on specifically catering to certain tastes in order to draw in more shoppers.
Lookk features new and up-and-coming designer lookbooks which you can then vote on for your favorite ensembles. Lookk then brings those top-voted pieces to their website for sale. Those who enjoy window shopping will love Lookk’s ability to hone in on your favorite styles before investing in each piece.
The best part of Lookk may be that it supports new designers, giving them a space to promote their designs and gather a fan base. Check out Lookk.com to see the best and newest talent out there right now.
Implications - Modern consumers seek out a personal experience with everything they do. Companies could focus on specifically catering to certain tastes in order to draw in more shoppers.
Trend Themes
1. Personalized Shopping Experience - Companies can offer personalized shopping experiences to cater to individual tastes and preferences, increasing customer satisfaction and loyalty.
2. Crowdsourced Fashion Selection - Platforms can leverage crowdsourcing to curate fashion collections based on popular votes, providing customers with a curated selection of trendy and popular items.
3. Supporting Emerging Designers - Platforms can create opportunities for emerging designers to showcase their work and gain exposure, fostering innovation and diversity in the fashion industry.
Industry Implications
1. E-commerce - E-commerce platforms can adopt personalized shopping features to enhance the online shopping experience and increase customer engagement.
2. Fashion Retail - Fashion retailers can implement crowdsourcing strategies to identify popular fashion trends and curate collections that align with customer preferences, boosting sales and brand relevance.
3. Fashion Technology - Fashion technology companies can develop platforms that support and promote emerging designers, fostering innovation and transforming the fashion industry.
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