The Lupe Fiasco QR Code Interactively Promotes 'Lasers'
Meghan Young — February 6, 2011 — Marketing
References: lupefiasco & psfk
Shining promisingly in New York's Union Square is the Lupe Fiasco QR code. This unique promotional stunt for his upcoming album 'Lasers' offers a chance for fans to pre-order in a fun, interactive way and get bonus additional content.
Scannable with only RedLaser technology, the Lupe Fiasco QR Code is creative, engaging and, at the end of the day, fun. Kudos to the creative team behind this killer idea.
Scannable with only RedLaser technology, the Lupe Fiasco QR Code is creative, engaging and, at the end of the day, fun. Kudos to the creative team behind this killer idea.
Trend Themes
1. Interactive QR Codes - Using QR codes to engage with consumers in a fun and interactive way.
2. Pre-order Promotions - Offering exclusive content and incentives for pre-ordering products or services.
3. Creative Marketing Stunts - Using unique and eye-catching promotions to generate buzz and excitement.
Industry Implications
1. Music - Promoting albums or artists through innovative marketing tactics.
2. Technology - Developing new scanning technologies and applications for QR codes.
3. Retail - Using QR codes to facilitate pre-orders and enhance the shopping experience.
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