Brands engage customers by rewarding them for check-ins
Implications - Location-based marketing is on the rise as more and more brands realize the potential for check-in-based campaigns. Offering rewards in return for check-ins, brands can effectively build brand loyalty and create a fun, interactive experience that engages the customer on a whole new level. Plus, with more consumers becoming comfortable with checking in wherever they go (regardless of whether there are rewards or not), check-in campaigns seem to be a natural progression in the world of social media marketing.
Trend Themes
1. Location-based Marketing - More brands are realizing the potential in location-based marketing by offering rewards for check-ins, creating an interactive experience that promotes brand loyalty.
2. Social Media Loyalty Programs - Loyalty programs incentivize customers to engage with brands on social media platforms, earning rewards for check-ins and other social media activities.
3. Interactive Advertising Campaigns - Innovative and humorous advertising campaigns that engage customers through social media and location-based marketing initiatives can increase brand awareness and foster customer loyalty.
Industry Implications
1. Hospitality - Hotel chains and other hospitality businesses are incorporating social media and location-based marketing strategies to incentivize customer loyalty and drive engagement.
2. Retail - Retail businesses are partnering with social media platforms to launch rewards-based marketing initiatives that incentivize customer check-ins and other social media engagement.
3. Entertainment - Entertainment businesses, such as television networks and airlines, are developing loyalty programs that incentivize customers to engage with their products via social media check-ins and sharing.
6 Featured, 50 Examples:
465,406 Total Clicks
Date Range:
May 11 — Jan 12
Trending:
Mild
Consumer Insight Topics:
