Smartfruit's Healthy Fruit Smoothies are Bottled and Only Need Water or Ice
Laura McQuarrie — June 27, 2016 — Lifestyle
References: drinksmartfruit & bevindustry
Smartfruit is now offering a line of self-titled mixes for making healthy fruit smoothies.
While these may look like ready-to-drink bottles, the products are designed to be thinned out with water or ice and blended. Each 16-ounce smoothie contains three servings of fruit, which is free from added sugars, preservatives and artificial colors. As well as being packed with flavor, the smoothie mixes are rich in benefits like electrolytes, antioxidants and detoxifying properties, which are called out by labels on each bottled smoothie mix.
Some of the mix flavors for the easy-to-make healthy fruit smoothies from Smartfruit include Sunny Banana, Wild Watermelon, Superfruit All-Stars, as well as Tropical Harmony, which is made with an exotic blend of guava, papaya, passion fruit, pineapple and pear. While there are plenty of bagged and frozen fruit products that are designed for smoothie-making, these pre-blended ones go a bit easier on the blender.
While these may look like ready-to-drink bottles, the products are designed to be thinned out with water or ice and blended. Each 16-ounce smoothie contains three servings of fruit, which is free from added sugars, preservatives and artificial colors. As well as being packed with flavor, the smoothie mixes are rich in benefits like electrolytes, antioxidants and detoxifying properties, which are called out by labels on each bottled smoothie mix.
Some of the mix flavors for the easy-to-make healthy fruit smoothies from Smartfruit include Sunny Banana, Wild Watermelon, Superfruit All-Stars, as well as Tropical Harmony, which is made with an exotic blend of guava, papaya, passion fruit, pineapple and pear. While there are plenty of bagged and frozen fruit products that are designed for smoothie-making, these pre-blended ones go a bit easier on the blender.
Trend Themes
1. Healthy Smoothie Mixes - Creating ready-to-blend fruit smoothie mixes filled with health benefits such as electrolytes and antioxidants.
2. Convenient Beverage Alternatives - Providing a simple and convenient option for consumers to make healthy drinks without sacrificing flavor or added sugar.
3. Exotic Fruit Blends - Introducing unique fruit combinations and tropical flavors to the ready-to-blend smoothie market.
Industry Implications
1. Food and Beverage Industry - This industry can take advantage of increasing demand for healthy food products and capitalize off the growing trend of at-home meal replacement options.
2. Ready-to-blend Industry - Companies already in this industry can benefit from introducing new and unique flavor profiles like Smartfruit's exotic blends.
3. Health and Wellness Industry - This trend falls in line with consumers' growing interest in living a healthier lifestyle, presenting opportunities for companies to expand their offerings, such as supplements or health coaching services.
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