'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
Laura McQuarrie — July 15, 2016 — Lifestyle
References: metamatcha & trndmonitor
There are several different ways to drink matcha, but none of them are quite as refreshing as the options from MetaMatcha.
These matcha drinks come in summery flavors like Watermelon and Meyer Lemon that provide a satisfying way to get a shot of natural caffeine from something other than a hot tea or coffee beverage.
There are plenty of drinks on the market that are designed to provide a sizeable dose of antioxidants, amino acids or caffeine, but MetaMatcha provides all three and boasts that it provides "more Matcha than any other drink on the market." Typically, matcha is served in one to two gram sizes, but MetaMatcha uses three grams in its flavorful beverage products to supply consumers with a sustainable energy boost on the go.
These matcha drinks come in summery flavors like Watermelon and Meyer Lemon that provide a satisfying way to get a shot of natural caffeine from something other than a hot tea or coffee beverage.
There are plenty of drinks on the market that are designed to provide a sizeable dose of antioxidants, amino acids or caffeine, but MetaMatcha provides all three and boasts that it provides "more Matcha than any other drink on the market." Typically, matcha is served in one to two gram sizes, but MetaMatcha uses three grams in its flavorful beverage products to supply consumers with a sustainable energy boost on the go.
Trend Themes
1. Fruity Matcha Beverages - Creating matcha beverages in refreshing, summery flavors provides a unique twist on traditional matcha drinks.
2. Natural Caffeine Alternatives - Developing beverages that offer a shot of natural caffeine from sources other than tea or coffee taps into the growing demand for healthy, energizing alternatives.
3. High Matcha Concentration - Increasing the amount of matcha in beverage products allows consumers to enjoy a potent dose of antioxidants, amino acids, and caffeine in one serving.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of fruity matcha beverages by creating new flavor combinations and marketing them as refreshing and healthy options.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the natural caffeine alternatives trend by developing new products that provide sustainable energy without the side effects of traditional caffeinated drinks.
3. Functional Foods Industry - The functional foods industry can explore the opportunity of high matcha concentration to create innovative products that offer a potent dose of antioxidants, amino acids, and caffeine for improved health benefits.
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