Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Insight - The demand for eco-friendly products continues to grow among consumers in North America as knowledge about the current and impending consequences of climate change expand among the average consumer. This shift has pushed brands to reevaluate customer needs as they relate to sustainability.
Insight - The demand for eco-friendly products continues to grow among consumers in North America as knowledge about the current and impending consequences of climate change expand among the average consumer. This shift has pushed brands to reevaluate customer needs as they relate to sustainability.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Sustainable Private Label Brands - Private label brands are prioritizing sustainability to meet the growing demand for eco-friendly products among consumers in North America.
2. Clean Beauty Offerings - Beauty retailers are responding to growing consumer demand for clean, eco-friendly products at an accessible price point, with brands like Sally Beauty launching vegan pledges.
3. Mono-material Packaging - Companies are turning to highly recyclable, mono-material packaging like the microwavable food pouches created by JMP and FEI Foods to meet consumer expectations for sustainability.
Industry Implications
1. Private Label Industries - Private label industries including beauty, fashion, and consumables are responding to shifts in consumer demand for more sustainable, eco-friendly products.
2. Recyclable Packaging Industries - Industries producing consumer packaging like food and beverage are pivoting towards more sustainable approaches in line with consumer demand for recyclable, eco-friendly materials.
3. Clean Beauty Industries - The beauty industry is pursuing clean, eco-friendly product offerings in response to growing consumer demand for accessible, sustainable cosmetics.
