Eco-friendly performance wear is increasingly popular
Trend - The popularity of outdoor performance wear has resulted in a push in this space for materials and production processes that are eco-conscious. Thus, emerging activewear brands are prioritizing sustainability.
Insight - As more consumers become concerned with the impending consequences of climate change, fueled by big brands and excess consumption, they're increasingly seeking out brands that aim to mitigate these environmental issues. Lowering their personal impact is becoming a growing priority among many North American consumers.
Insight - As more consumers become concerned with the impending consequences of climate change, fueled by big brands and excess consumption, they're increasingly seeking out brands that aim to mitigate these environmental issues. Lowering their personal impact is becoming a growing priority among many North American consumers.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Eco-friendly Performance Wear - Consumers seek out brands that aim to mitigate environmental impact with eco-conscious materials and production processes, creating disruptive innovation opportunities for sustainable and innovative activewear designs and manufacturing techniques.
2. Sustainable and Performance-focused Design - Brands are innovating in the space of sustainable and performance-focused design, with eco-friendly materials, constructions and high-performance apparel silhouettes to drive interest in consumers.
3. Expansion of Sustainable Activewear Brands - With a growing consumer concern surrounding climate change and eco-consciousness, many companies are expanding their eco-friendly activewear lines and incorporating sustainable materials and production processes in their designs.
Industry Implications
1. Apparel and Fashion - The fashion and apparel industry is ripe for sustainable and innovative disruption and can leverage eco-conscious materials and production processes to create new product lines and explore designs to appeal to eco-conscious consumers.
2. Outdoor and Performance Wear - The outdoor and performance wear market can leverage environmental concerns and seek out eco-conscious and innovative designs to appeal to consumers who value high-performance and sustainability.
3. Manufacturing and Production - The manufacturing and production industry can explore new, eco-friendly, and sustainable materials with high-performance qualities to cater to new market demands that aim to mitigate environmental impact.
