Bumble Will Have an Ephemeral Video Feature Soon Called BumbleVID
Alyson Wyers — January 11, 2017 — Lifestyle
References: twitter & techcrunch
Following in the footsteps of Snapchat and Instagram Stories, Bumble is the latest mobile platform to offer a video story feature with BumbleVID. Coming soon, the ability to record 10 second videos will add more personality to your online dating profile.
Similar to preceding social media applications, the short video clips will disappear after 24 hours. Relationship seekers can record stories within the Bumble app, which will be posted to their profile and also viewable in the conversations and connections page. You will be able to draw on the video, add geotags and filters, see who watched your videos and total views too. Users also have the option of uploading pre-recorded videos that were still made that day, but won't be indicated as live. BumbleVID will be available to photo-verified users.
Similar to preceding social media applications, the short video clips will disappear after 24 hours. Relationship seekers can record stories within the Bumble app, which will be posted to their profile and also viewable in the conversations and connections page. You will be able to draw on the video, add geotags and filters, see who watched your videos and total views too. Users also have the option of uploading pre-recorded videos that were still made that day, but won't be indicated as live. BumbleVID will be available to photo-verified users.
Trend Themes
1. Ephemeral Video Stories - The rise of ephemeral video stories on social media platforms like Bumble offers opportunities for businesses to engage with consumers in a more authentic and dynamic way.
2. Enhanced Online Dating Profiles - The addition of video stories to online dating platforms like Bumble allows users to showcase their personality and create more meaningful connections.
3. Video Analytics and Engagement - The incorporation of features like drawing, geotags, filters, and video analytics in BumbleVID opens up possibilities for businesses to track user engagement and tailor their marketing strategies accordingly.
Industry Implications
1. Social Media - The emergence of video story features on platforms like Bumble presents disruptive innovation opportunities for social media companies to attract more users and retain their existing user base.
2. Online Dating - The integration of video stories into online dating platforms like Bumble offers innovative opportunities for the online dating industry to provide a more interactive and personalized user experience.
3. Marketing and Advertising - The introduction of video analytics and engagement features in BumbleVID creates new avenues for marketers and advertisers to analyze user behavior and develop targeted advertising campaigns.
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