Tinder's Spring Break Mode Helps Users Find Flings
Ellen Smith — February 26, 2019 — Lifestyle
Not everyone on dating apps are seeking long-term relationships, and Tinder's Spring Break feature acknowledges that by helping users find flings while on winter vacation.
The app's new feature is connecting young people on vacation with other college-aged kids in the same area. The feature consists of a Spring Break Badge that users can customize. These badges include over 20 popular vacation destinations. After selecting a location, the badge will appear on the user's profile, visible to all of one's matches. This means that those that have matched with one in the past will be aware of where they're headed for the mid-semester break, prompting those going to the same location to meet up abroad.
The app's new feature is connecting young people on vacation with other college-aged kids in the same area. The feature consists of a Spring Break Badge that users can customize. These badges include over 20 popular vacation destinations. After selecting a location, the badge will appear on the user's profile, visible to all of one's matches. This means that those that have matched with one in the past will be aware of where they're headed for the mid-semester break, prompting those going to the same location to meet up abroad.
Trend Themes
1. Spring Break Mode - Dating apps can create exclusive features like Spring Break Mode connecting young users and tapping into their desire for casual, temporary connections.
2. Location-based Matchmaking - Apps can use location-based matchmaking, as in the case of Tinder's Spring Break Mode, to compete with existing ones and draw in younger users.
3. Customizable Badges - Customizable badges for events, travel, and other occasions can be a playful addition to dating apps, enabling users to express their personality and interests.
Industry Implications
1. Online Dating - New features and modes, especially those catering to younger users who might be seeking temporary relationships, can help dating apps gain a competitive edge and attract more users.
2. Travel & Tourism - By partnering with dating apps or creating their own matchmaking platforms, travel companies and tourism boards can offer social experiences and help travelers connect with like-minded individuals or fellow travelers.
3. Social Networking - Dating apps can expand beyond their core audience, compete with social networks, and offer new opportunities for brands to reach younger users with playful and features like customizable badges and event-specific matchmaking.
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