Bumble and UrbanStems Launch an Exclusive Bouquet Collection
Grace Mahas — February 26, 2021 — Marketing
References: urbanstems
Ahead of International Women's Day (on March 8th), Bumble recently joined forces with UrbanStems to launch an exclusive bouquet collection. These flowers are mean to showcase the power of gift giving "just because" to empower a " ripple effect of women supporting and celebrating each other."
The new Bumble and UrbanStems bouquet collection include the Advocate, the Fighter, the Activist, and the Trailblazer. Each bouquet will include a postcard emblazoned with an empowering message encourage the recipient to keep the chain going by sending the postcard to a special woman in their life.
Bumble and UrbanStems are teaming up to" inspire its communities to reach out and celebrate the important women in their lives. To further help uplift women across the country, both brands will be donating to the ACLU’s Women’s Rights Project, which has been fighting for gender equality since 1972."
The new Bumble and UrbanStems bouquet collection include the Advocate, the Fighter, the Activist, and the Trailblazer. Each bouquet will include a postcard emblazoned with an empowering message encourage the recipient to keep the chain going by sending the postcard to a special woman in their life.
Bumble and UrbanStems are teaming up to" inspire its communities to reach out and celebrate the important women in their lives. To further help uplift women across the country, both brands will be donating to the ACLU’s Women’s Rights Project, which has been fighting for gender equality since 1972."
Trend Themes
1. Collaborative Marketing - Collaborative marketing between apps (like Bumble) and e-commerce stores (like UrbanStems) can increase engagement by offering personalized and empowering experiences.
2. Empowering Gift Giving - Empowering gift giving initiatives, like the Bumble and UrbanStems bouquet collection, can inspire people to celebrate and support women in their lives beyond just special occasions.
3. Social Activism in E-commerce - Partnering with charitable organizations, like the ACLU's Women's Rights Project, can help e-commerce companies, like UrbanStems, incorporate social activism into their business model and gain consumer loyalty.
Industry Implications
1. E-commerce - E-commerce companies, like UrbanStems, can benefit from partnering with apps, like Bumble, to offer personalized and empowering experiences to consumers.
2. Dating Apps - Dating apps, like Bumble, can collaborate with e-commerce companies, like UrbanStems, to offer users unique and meaningful ways to celebrate and support those in their lives.
3. Charitable Organizations - Charitable organizations, like the ACLU's Women's Rights Project, can partner with e-commerce companies, like UrbanStems, to integrate social activism into their business model and raise awareness for their cause.
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