Rentable furniture platforms and services give customers more flexibility
Trend - Rentable furniture platforms and businesses are on the rise as brands look for ways to offer consumers affordable options to personalize their homes--for both functional and aesthetic-related purposes.
Insight - As consumers in North America spend more time at home, home design has become a growing industry. DIY and cost-accessible options are the standard choice for those who can't afford home redesigns and renovations, and brands are increasingly catering to this growing need among customers.
Insight - As consumers in North America spend more time at home, home design has become a growing industry. DIY and cost-accessible options are the standard choice for those who can't afford home redesigns and renovations, and brands are increasingly catering to this growing need among customers.
Workshop Question - How is your brand prioritizing flexibility and cost-accessibility for its customers?
Trend Themes
1. Rentable Furniture Platforms - Businesses can capitalize on consumers' desire for affordable, temporary furniture options by offering rentable furniture through online platforms.
2. Remote Work Solutions - With work-from-home becoming the norm, businesses can innovate by providing remote work solutions such as rentable backyard offices or co-working spaces.
3. DIY and Personalization - Consumers are opting for DIY and personalized home designs, creating a demand for customizable solutions, and businesses can leverage this trend to offer niche products and services.
Industry Implications
1. Furniture Rental Services - Businesses can provide a platform for renting furniture, and cater to the needs of residents, stagers, and the TV/film industry by offering high-end furniture at accessible prices.
2. Home Decor and Design - In response to COVID-19, businesses can tap into the growing home design industry by offering affordable and customizable solutions, and catering to consumers' changing needs and behaviors.
3. Travel and Adventure - As families and friends seek safe travel options during the pandemic, businesses can innovate by offering travel-friendly products such as adventurous decor collections that bring the comforts of home on the go.
6 Featured, 53 Examples:
595,164 Total Clicks
Date Range:
Nov 19 — Jul 23
Trending:
Warm
Consumer Insight Topics:
