Plant care workshops and classes help people hone plant-based hobbies
Trend - Plant care is a popular hobby among Millennials and now, older Gen Z, and brands are taking advantage of this trend with workshops and classes that help people hone their skills in this space. These workshops are taking place both in retail spaces and virtually amidst pandemic pivots.
Insight - Consumers' niche interests are often fueled by social media and information that's accessible online. Brands that are able to take it a step further with more personalized teaching and skill-building experiences appeal to more passionate consumers who have consistent hobbies.
Insight - Consumers' niche interests are often fueled by social media and information that's accessible online. Brands that are able to take it a step further with more personalized teaching and skill-building experiences appeal to more passionate consumers who have consistent hobbies.
Workshop Question - How is your brand curating distinct experiences for its more loyal customers?
Trend Themes
1. Personalized Plant Teaching & Skill-building Experiences - Brands that offer personalized teaching and skill-building experiences appeal to more passionate consumers who have consistent hobbies.
2. Direct-to-consumer Online Plant Retailers - The trend of urban customers being interested in the wellness benefits of plants has led to the growth of direct-to-consumer plant retailers.
3. Screen-less DIY Toys - DIY toys that encourage hands-on play and creativity without relying on screens and technology continue to be popular among parents and young consumers alike.
Industry Implications
1. Home Decor & Wellness - Brands in the home decor and wellness industries can take advantage of the growing interest in plants and offer personalized experiences and direct-to-consumer sales.
2. Craft & Community Boutiques - Multi-functional and community-centric boutiques can offer a variety of workshops and experiences to attract Millennial and Gen Z consumers.
3. E-commerce & Retail - E-commerce and retail businesses can pivot to online workshops and events to maintain customer engagement and offer safe and cost-effective marketing.
6 Featured, 50 Examples:
145,187 Total Clicks
Date Range:
Feb 19 — Apr 21
Trending:
Warm
Consumer Insight Topics:
