Virtual fitting rooms are growing in popularity amidst the pandemic
Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.
Insight - As the COVID-19 pandemic continues to impact people's lifestyles, a change in customer psyche has already occurred. Things like prioritizing hygiene and being weary in public spaces may take some time for consumers to let go of even post-pandemic, if they can let go of it at all, and so brands are having to look into long-term changes they can make to adapt to this shift.
Insight - As the COVID-19 pandemic continues to impact people's lifestyles, a change in customer psyche has already occurred. Things like prioritizing hygiene and being weary in public spaces may take some time for consumers to let go of even post-pandemic, if they can let go of it at all, and so brands are having to look into long-term changes they can make to adapt to this shift.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
Trend Themes
1. Virtual Fitting Rooms - Virtual fitting rooms are becoming popular with the restrictions on in-person shopping, giving long-term changes to adapt to a shift in customer psyche.
2. Tech-enhanced Shopping Rooms - In-store experiences are being streamlined to simplify the shopping experience with AR enhancing the shopping experience.
3. Virtual Try-ons - Virtual try-on solves online shopping difficulty of understanding how an item will fit on each customer using augmented reality technology.
Industry Implications
1. Retail Industry - The retail industry is embracing virtual solutions to enhance customer experience and maintain convenience.
2. Fashion Industry - Fashion retailers are exploring new and innovative shopping experiences to tailor to the changing customer preferences and psyche.
3. Technology Industry - With the rise of virtual shopping experiences, the technology industry is providing the necessary infrastructure and tools to facilitate AR-based solutions for the retail industry.
