Ben Sherman's NYC Concept Store Boasts a Full-Service Shirt Bar
Laura McQuarrie — July 23, 2018 — Fashion
References: bensherman & prnewswire
Iconic British heritage brand Ben Sherman is set to launch a NYC concept store for the fall and holiday shopping season.
The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for live in-store performances and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from.
The Ben Sherman NYC concept store will be a destination where people may find a full stock of the unisex styles created in collaboration with Henry Holland.
The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for live in-store performances and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from.
The Ben Sherman NYC concept store will be a destination where people may find a full stock of the unisex styles created in collaboration with Henry Holland.
Trend Themes
1. Experiential Retail Stores - Creating immersive and interactive shopping experiences, such as a full-service shirt bar, to engage consumers in a unique way.
2. Limited-edition Collections - Offering exclusive and rare items to entice consumers to make a purchase and drive sales.
3. In-store Performances - Providing live entertainment to create a memorable shopping experience and attract more foot traffic.
Industry Implications
1. Fashion Retail - Incorporating interactive and unique experiences like a full-service bar or live entertainment to create a distinctive brand identity and engage consumers.
2. Luxury Goods Retail - Offering limited-edition collections or exclusive items to appeal to discerning consumers seeking high-end and rare products.
3. Entertainment Industry - Partnering with brands to provide in-store performances to promote artists and engage with fans in a unique setting.
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