Air purifiers for the home are made multifunctional
Trend - Air purifiers have become more popular as people have become more aware of good hygiene practices over the past year, and brands are now offering purifiers that offer multiple functions. These include everything from art-like purifiers that double as decor, to lightbulb-purifier hybrids.
Insight - When it comes to home items, multifunctionality has become increasingly popular--particularly among Millennials and older Gen Z demographics that tend to live in smaller spaces. Products that offer multiple benefits, features or functions save space, while being justifiable investments from a cost standpoint.
Insight - When it comes to home items, multifunctionality has become increasingly popular--particularly among Millennials and older Gen Z demographics that tend to live in smaller spaces. Products that offer multiple benefits, features or functions save space, while being justifiable investments from a cost standpoint.
Workshop Question - How is your brand incorporating multifunctionality into its product?
Trend Themes
1. Multifunctional Home Appliances - Products that offer multiple benefits, features, or functions save space, while being justifiable investments from a cost standpoint.
2. Discreet Air Purification - Design-conscious air purification solutions, such as air-purifying lightbulbs, side tables, and minimalist tiles, are becoming increasingly popular.
3. Multipurpose Furniture - Multipurpose furniture that offers both functionality and aesthetics, such as air-purifying stool seats, is on the rise.
Industry Implications
1. Smart Home Technology - Smart home technology that seamlessly integrates air purification functions and digital solutions presents disruptive innovation opportunities.
2. Home Furnishings - Home furnishings that incorporate air purification, such as wall-mounted air purifiers and furniture pieces that double as air purifiers, offer potential for new market opportunity.
3. Indoor Air Quality - With the increased focus on indoor air quality, there is potential for innovation in air purification technologies, particularly those that prioritize usability, convenience and discretion.
