Trendopoly — February 15, 2007 — Eco
References: organicbouquet & nytimes
A growing number of eco-savvy brides and grooms are planning weddings that are eco-friendly: in line with their lifestyles, values and beliefs. This trend is being revealed in all aspects of today's weddings- from vegan and fair-trade menu choices and biodegradeable plates and utensils, to vintage dresses, organic flowers and even rings crafted from 100% reclaimed gold.
Couples who live daily life being conscious of their impact on the environment, feel that by having an environmentally-friendly wedding they are actually adding meaning and making their special day that much more memorable.
Couples who live daily life being conscious of their impact on the environment, feel that by having an environmentally-friendly wedding they are actually adding meaning and making their special day that much more memorable.
Trend Themes
1. Eco-friendly Weddings - Opportunity to provide eco-friendly wedding services and products, such as sustainable menu options, biodegradable utensils, and organic flowers.
2. Vegan and Fair-trade Choices - Opportunity to offer vegan and fair-trade menu options for weddings, catering to eco-conscious couples.
3. Reclaimed Gold Rings - Opportunity to create and market wedding rings made from 100% reclaimed gold, appealing to couples who prioritize sustainable and ethical choices.
Industry Implications
1. Wedding Planning - Disruptive innovation opportunity to incorporate sustainable and eco-friendly practices into wedding planning services.
2. Catering - Disruptive innovation opportunity to develop new menus that feature vegan and fair-trade choices, aligning with the eco-conscious wedding trend.
3. Jewelry - Disruptive innovation opportunity to design and sell wedding rings made from reclaimed gold, meeting the demand for sustainable and ethical jewelry.
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