Brands are choosing to limit the obvious branding in their commercials
Implications - Companies are limiting the branding in their commercials to offer more authentic ads that come across as less sales-focused. This new form of video marketing gives consumers the opportunity to engage with the material being presented, in a way that offers some of the same sensory features that more immersive forms of marketing allow – combining experiential techniques with a traditional platform. This functions as a "best of both worlds" scenario in which consumers are more likely to appreciate what is being presented, while brands are able to benefit from both the large reach of commercials, and the enjoyment that experiential marketing offers consumers.
Workshop Question - How can your brand recreate traditional campaigns in a way that is more experiential, and less sales-focused?
Trend Themes
1. Authentic Advertisements - Companies are offering more authentic ads that come across as less sales-focused to give consumers the opportunity to engage with the material being presented.
2. Non-branded Content - Brands are choosing to limit the obvious branding in their commercials, using vibrant red and yellow palettes instead, and even excluding the name or logo altogether.
3. ASMR Marketing - Brands are creating ASMR videos to promote their products, catering to the large community on YouTube that is dedicated to this type of content.
Industry Implications
1. Advertising Industry - Business professionals in the advertising industry can consider offering more authentic ads and non-branded content to appeal to consumers.
2. Candy Industry - Business professionals in the candy industry can consider creating unique campaigns, like Mars Inc's Bite Size Horror, to promote their products in a memorable way.
3. Entertainment Industry - Business professionals in the entertainment industry can consider creating unbranded content to promote their products in a subtle and insider-knowledge-required way to delight fans.
5 Featured, 44 Examples:
102,220 Total Clicks
Date Range:
Aug 16 — Oct 17
Trending:
Untested
Consumer Insight Topics:
