The Topshop and 'Stranger Things' Line is Available This Fall
Ellen Smith — October 19, 2017 — Pop Culture
Topshop and 'Stranger Things' have collaborated to offer consumers a line of nostalgic merchandise that's as appealing to fashionistas as it is to lovers of the Netflix-original series, with the line dropping as the series' season two premiere makes its debut.
The extensive line is comprised of baseball caps, accessories, t-shirts, crew necks, sweaters and more, all complete with references to the cult-classic sci-fi show. Some of the items include cozy sweaters with prints of the entire gang, as well as over-sized t-shirts that feature a fan's favorite character. In addition to the impressive collection, the partnership is providing consumers with the opportunity to preview two Stranger Things' episode at an in-store cinema at Topshop's massive Oxford street location.
The collection is set to drop October 20th, seven days before the season two premier.
The extensive line is comprised of baseball caps, accessories, t-shirts, crew necks, sweaters and more, all complete with references to the cult-classic sci-fi show. Some of the items include cozy sweaters with prints of the entire gang, as well as over-sized t-shirts that feature a fan's favorite character. In addition to the impressive collection, the partnership is providing consumers with the opportunity to preview two Stranger Things' episode at an in-store cinema at Topshop's massive Oxford street location.
The collection is set to drop October 20th, seven days before the season two premier.
Trend Themes
1. Nostalgic Merchandise - Disruptive innovation opportunity: Create collaborative fashion lines that tap into popular cult-classic shows or movies, combining nostalgia with fashion.
2. In-store Cinema Experiences - Disruptive innovation opportunity: Incorporate in-store cinema experiences to engage and attract customers, providing them with unique entertainment while shopping.
3. TV Series Inspired Fashion - Disruptive innovation opportunity: Design fashion lines inspired by popular TV series, capitalizing on fans' desire to express their love for their favorite shows through clothing.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Collaborate with popular TV series or movies to create exclusive merchandise collections, enhancing the brand's appeal and attracting new customers.
2. Entertainment - Disruptive innovation opportunity: Develop in-store cinema experiences that offer viewers the chance to watch episodes or movies related to the brand, providing a unique entertainment offering.
3. Streaming Services - Disruptive innovation opportunity: Explore collaborations with fashion brands to create exclusive merchandise collections that cater to the fan bases of popular TV series or movies, providing additional revenue streams.
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