Jamie Munro Explores Comical Alcohol Ads with These Funny Beer Commercials
Brandon Bastaldo — April 25, 2013 — Marketing
References: youtu.be
In the last few decades, alcohol advertisements have tended to take a comical approach when selling their popular products, and if these funny beer commercials go to show anything, it's that there has been little change in the hilarious angle these mature thirst-quenching companies are taking.
Demographically speaking, beer is a beverage that is usually consumed by men, so it only makes sense that many of these funny beer commercials feature a number of dudes getting into all types of funny situations. But humorous advertisements like the beer chase commercial by brewing company Carlton shows that mega bottling brands are looking to sell their products in grander ways than ever.
Featuring funny beer commercials that see everyday people involved in undercover Red Stripe initiatives or dancing to techno music until they pass out, this episode of Editor Picks indicate there's no telling where alcohol ads are going next!
Demographically speaking, beer is a beverage that is usually consumed by men, so it only makes sense that many of these funny beer commercials feature a number of dudes getting into all types of funny situations. But humorous advertisements like the beer chase commercial by brewing company Carlton shows that mega bottling brands are looking to sell their products in grander ways than ever.
Featuring funny beer commercials that see everyday people involved in undercover Red Stripe initiatives or dancing to techno music until they pass out, this episode of Editor Picks indicate there's no telling where alcohol ads are going next!
Trend Themes
1. Comical Alcohol Ads - The trend of comical alcohol ads has been established for decades, presenting opportunities for disruptive innovation in creative and humorous ad campaigns.
2. Male-focused Beer Ads - With beer being mostly consumed by men, the trend of featuring dudes in humorous beer ads presents opportunities for disruptive innovation in more diverse and inclusive marketing campaigns.
3. Unconventional Alcohol Ads - With brands like Carlton looking to sell their products in grander ways, the trend of unpredictable and unconventional alcohol ads presents opportunities for disruptive innovation in unique and attention-grabbing advertising approaches.
Industry Implications
1. Alcohol Industry - The trend of comical alcohol ads and unexpected marketing approaches provides opportunities for disruptive innovation in the alcohol industry's advertising and promotion strategies.
2. Advertising Industry - The trend of comical alcohol ads requires the advertising industry to push creative boundaries and constantly come up with new, clever concepts to capture the audience's attention.
3. Media Industry - The trend of comical alcohol ads and unconventional advertising campaigns presents opportunities for disruptive innovation in the media industry's digital marketing and video production departments.
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