The Brotzeit by Postlerferguson Gives Airline Cuisine a Modern Makeover
Michael Hines — June 7, 2011 — World
References: dezeen
Brotzeit by Postlerferguson is a new in-flight meal system designed to make airlines rethink the food they are serving to travelers. Postlerferguson developed the tray and storage pods for Lufthansa and debuted them at Design Week Belgrade.
The wooden box of Brotzeit and the stone-shaped food-pods allow multiple dishes and sauces to be presented in a quality manner without the risk of food mixing or sauce spills. Postlerferguson imagines airlines such as Lufthansa serving salads and other raw foods in their new design as they are what they call "perfect travel foods." Regardless of the food served in them, the Brotzeit could help raise the bar for in-air cuisine which is currently set really, really low. Sometimes, a simple shakeup with regard to a food's presentation is all you need.
The wooden box of Brotzeit and the stone-shaped food-pods allow multiple dishes and sauces to be presented in a quality manner without the risk of food mixing or sauce spills. Postlerferguson imagines airlines such as Lufthansa serving salads and other raw foods in their new design as they are what they call "perfect travel foods." Regardless of the food served in them, the Brotzeit could help raise the bar for in-air cuisine which is currently set really, really low. Sometimes, a simple shakeup with regard to a food's presentation is all you need.
Trend Themes
1. Elevated In-flight Dining - Postlerferguson's Brotzeit demonstrates the need for airlines to revamp their in-air meal offerings to meet the evolving expectations of travelers.
2. Food Presentation Innovation - The Brotzeit's unique wooden box and stone-shaped food-pods open up opportunities for designers and manufacturers to explore new ways of presenting meals in various industries.
3. Demand for Travel-friendly Foods - The Brotzeit highlights the demand for travel-friendly food options that are convenient, easy to eat, and maintain their quality during transportation.
Industry Implications
1. Airlines - Airlines can leverage the Brotzeit's innovative design to enhance their in-flight food offerings, creating a competitive advantage and improving the overall passenger experience.
2. Hospitality - Hotels and hospitality establishments can adopt the Brotzeit's presentation concept to elevate the dining experience for guests, enhancing their perception of quality and creativity.
3. Retail Food Packaging - The unique food-pods of the Brotzeit present an opportunity for the retail food packaging industry to explore innovative, spill-proof designs that enhance the aesthetic appeal and functionality of food containers.
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