Passengers Get Complimentary Wine on British Airlines
Sarah Moore — June 23, 2012 — Lifestyle
References: britishairways & coolhunting
If you often indulge in a cocktail to loosen you up on a long flight then the complimentary wine on British Airlines will certainly tickle your fancy -- and your palette.
While many airlines tend to give out free vino to their VIP passengers who frequent the first class section of the plane, few, if any, have extended that perk to the flyers sitting in economy or coach part of the plane.
The wine that is served has been carefully selected for the guests based on counteracting the way that altitude affects ones sense of taste and smell and the dehydration that tends to occur when confined to a stuffy plane for an extended period of time.
The perk is part of British Airline's renewed commitment to making the flying experience as comfortable as possible for their passengers.
While many airlines tend to give out free vino to their VIP passengers who frequent the first class section of the plane, few, if any, have extended that perk to the flyers sitting in economy or coach part of the plane.
The wine that is served has been carefully selected for the guests based on counteracting the way that altitude affects ones sense of taste and smell and the dehydration that tends to occur when confined to a stuffy plane for an extended period of time.
The perk is part of British Airline's renewed commitment to making the flying experience as comfortable as possible for their passengers.
Trend Themes
1. Complimentary Wine on Flights - The trend of providing free wine on flights to all passengers, not just those in first class, opens up opportunities for airlines to enhance the overall flying experience for all customers.
2. Custom Selection of Wine for Flights - Offering a curated selection of wine that is chosen specifically for combating the effects of altitude and dehydration can differentiate airlines from competitors and give them a unique selling point.
3. Renewed Focus on Passenger Comfort - British Airlines' renewed commitment to making the flying experience as comfortable as possible for their passengers highlights an opportunity for airlines to prioritize passenger comfort and satisfaction.
Industry Implications
1. Airlines - Airlines can incorporate the trend of providing complimentary wine and curating a selection specifically for flights to help enhance customer experience and satisfaction.
2. Wine and Beverage Industry - The trend of offering a curated selection of wine for flights opens up opportunities for wine and beverage companies to partner with airlines and widen their customer base.
3. Hospitality Industry - The renewed focus on passenger comfort highlights an opportunity for the hospitality industry to provide innovative solutions and products to airlines to enhance the flying experience for customers.
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