New McDonald's Uniforms by Wayne Hemingway Offer a Fresh Look
Katherinev123 — June 23, 2012 — Business
McDonald's employees in Britain are getting a fresh and stylish new look, thanks to the new McDonald's uniforms designed by Wayne Hemingway, the man behind the Red or Dead brand.
McDonald's in Britain is rolling out a set of new (and recyclable) outfits right before the start of the London 2012 Olympics. Employees working behind the counter and making fries and burgers will wear a polo shirt -- mustard yellow for men and 'gherkin green' for women -- and instead of the normal baseball cap, employees will now wear little baker-style caps. According to the Telegraph, the customer care assistants helping customers in the main restaurant will wear checked shirts with green trousers or skirts, while managers will be clothed in black and white, and female managers get to wear a mustard neck scarf.
The new McDonald's uniforms will be worn by 87,500 employees across the city at four different restaurants, including the Olympic Park and Athletes village locations.
McDonald's in Britain is rolling out a set of new (and recyclable) outfits right before the start of the London 2012 Olympics. Employees working behind the counter and making fries and burgers will wear a polo shirt -- mustard yellow for men and 'gherkin green' for women -- and instead of the normal baseball cap, employees will now wear little baker-style caps. According to the Telegraph, the customer care assistants helping customers in the main restaurant will wear checked shirts with green trousers or skirts, while managers will be clothed in black and white, and female managers get to wear a mustard neck scarf.
The new McDonald's uniforms will be worn by 87,500 employees across the city at four different restaurants, including the Olympic Park and Athletes village locations.
Trend Themes
1. Sustainable Uniforms - The new McDonald's uniforms designed by Wayne Hemingway are recyclable, paving the way for sustainable and eco-friendly work attire.
2. Distinctive Color Coding - The use of mustard yellow for men and 'gherkin green' for women in the McDonald's uniforms offers a distinctive color coding trend for businesses looking to personalize their employee attire.
3. Fashion Collaboration - The collaboration between McDonald's and Wayne Hemingway demonstrates the trend of fashion designers entering the corporate world, presenting opportunities for innovative collaborations between unlikely industries.
Industry Implications
1. Fast Food - The new McDonald's uniforms highlight the potential for disruptive innovation in the fast food industry by revamping traditional employee apparel to enhance brand image and customer experience.
2. Textile and Fashion - The design process for the McDonald's uniforms by Wayne Hemingway showcases the impact of innovative apparel designs in the textile and fashion industry, providing inspiration for experimentation and creativity.
3. Corporate Partnerships - McDonald's collaboration with a renowned fashion designer like Wayne Hemingway emphasizes the potential for disruptive innovation in corporate partnerships, encouraging industries to explore unique collaborations for mutual benefit.
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