Star Toilet Paper Explores Interesting Advertising Avenues
Vivian Lau — June 5, 2012 — Marketing
References: facebook & startoiletpaper
With the falling effectiveness of television ads, marketers are searching for alternate strategies to make an impression on their audience and ‘Star Toilet Paper’ is definitely trying something new, advertising in the most intimate of places—your toilet paper.
Star Toilet Paper offers customizable toilet paper to companies that would like to have their information or promotions printed in soybean-based ink on 100% recycled material. The idea hinges on the fact that TP is placed where people have no choice but to read or at least acknowledge the text. Besides, how cool would it be to be able to tear off a piece of coupon?
As a relatively unchartered territory, some corporations may feel skeptical about the stigma that toilet paper advertising may insinuate, though they must also consider that the novelty of such a concept may just make their message stick.
Star Toilet Paper offers customizable toilet paper to companies that would like to have their information or promotions printed in soybean-based ink on 100% recycled material. The idea hinges on the fact that TP is placed where people have no choice but to read or at least acknowledge the text. Besides, how cool would it be to be able to tear off a piece of coupon?
As a relatively unchartered territory, some corporations may feel skeptical about the stigma that toilet paper advertising may insinuate, though they must also consider that the novelty of such a concept may just make their message stick.
Trend Themes
1. Toilet Paper Advertising - Disruptive innovation opportunity: Explore new avenues for advertising by offering customizable toilet paper with promotional messages.
2. Alternative Advertising Strategies - Disruptive innovation opportunity: Develop creative advertising methods that go beyond traditional mediums like television ads.
3. Novelty Marketing - Disruptive innovation opportunity: Capitalize on the novelty factor of unique advertising concepts to attract attention and make messages stick.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Introduce innovative marketing solutions and explore unconventional advertising platforms.
2. Paper Manufacturing - Disruptive innovation opportunity: Collaborate with companies like Star Toilet Paper to produce customizable and eco-friendly toilet paper for advertising purposes.
3. Eco-friendly Printing - Disruptive innovation opportunity: Develop soybean-based ink printing technologies for sustainable and customizable printing on various materials.
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