RumorTravels Campaign
References: rumortravels
German airline, Lufthansa, has launched a hilarious ad campaign that highlights cultural stereotypes in a series of laugh-out-loud videos.
Under the slogan, "You'll never know if you don't go," Lufthansa has created a series of clips from around the world that poke fun at the cultural associations people have of countries around the world. The campaign is designed to entice people to check it out for themselves in a fun and interactive way.
To encourage consumer involvement, the airline has launched RumorTravels, a video contest that asks people to submit a short clip or story of rumors from foreign countries. The winner will get two round-trip business class tickets to any Lufthansa destination in Europe.
The site then takes these rumors and debunks them, constantly updating to keep you culturally informed.
A few real examples from the site:
Paris - "Rumor has it that Paris is the city of love. True romance is everywhere - whether you're in the metro or even in jail. Wanna find out?"
European Beaches - "The Europeans are very open about their bodies, and many choose to go topless on the beach. There are those who would have you believe this is an exciting opportunity to see some nudity, but years spent topless in the sun leads to a whole lot of body wrinkles!"
Italy - "I have often heard the myth of the Latin Lover and his aggressively open appreciation of beautiful women, but I assumed that it was a gross exaggeration. But on a trip to Italy I learned that all of the rumors are true!" He explained how the blonde he was traveling with was hounded by men on the streets, and whistled at by passing scooters, adding that Rome was by far the worst.
If you think you can concoct a great story or video rumor, you better submit quick -- the contest closes October 31.
For shear entertainment, check out some of the video submissions:
You'll never know until you go to...Sweden:
You'll never know until you go to...France:
You'll never know until you go to...Germany:
Under the slogan, "You'll never know if you don't go," Lufthansa has created a series of clips from around the world that poke fun at the cultural associations people have of countries around the world. The campaign is designed to entice people to check it out for themselves in a fun and interactive way.
To encourage consumer involvement, the airline has launched RumorTravels, a video contest that asks people to submit a short clip or story of rumors from foreign countries. The winner will get two round-trip business class tickets to any Lufthansa destination in Europe.
The site then takes these rumors and debunks them, constantly updating to keep you culturally informed.
A few real examples from the site:
Paris - "Rumor has it that Paris is the city of love. True romance is everywhere - whether you're in the metro or even in jail. Wanna find out?"
European Beaches - "The Europeans are very open about their bodies, and many choose to go topless on the beach. There are those who would have you believe this is an exciting opportunity to see some nudity, but years spent topless in the sun leads to a whole lot of body wrinkles!"
Italy - "I have often heard the myth of the Latin Lover and his aggressively open appreciation of beautiful women, but I assumed that it was a gross exaggeration. But on a trip to Italy I learned that all of the rumors are true!" He explained how the blonde he was traveling with was hounded by men on the streets, and whistled at by passing scooters, adding that Rome was by far the worst.
If you think you can concoct a great story or video rumor, you better submit quick -- the contest closes October 31.
For shear entertainment, check out some of the video submissions:
You'll never know until you go to...Sweden:
You'll never know until you go to...France:
You'll never know until you go to...Germany:
Trend Themes
1. Cultural Stereotype Campaigns - Disruptive innovation opportunity: Creating humorous ad campaigns that challenge cultural stereotypes can generate buzz and attract new customers.
2. Interactive Video Contests - Disruptive innovation opportunity: Encouraging consumer involvement through video contests can increase engagement and brand awareness.
3. Debunking Cultural Myths - Disruptive innovation opportunity: Providing a platform to debunk cultural myths can create an informative and engaging user experience.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Leveraging cultural stereotypes to promote travel destinations can attract more tourists.
2. Advertising and Marketing - Disruptive innovation opportunity: Incorporating humor and interactive elements in ad campaigns can make brands stand out in the crowded advertising industry.
3. Social Media and Online Platforms - Disruptive innovation opportunity: Creating online platforms to engage users in debunking cultural myths can generate a vibrant online community.
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