The Cathay Pacific Airways Campaign Proposes Near Privacy
Amelia Roblin — April 16, 2011 — Autos
References: mccannworldgroup & adsoftheworld
Seasoned travelers are all too familiar with the uncomfortable feeling of sharing such a small space, but the Cathay Pacific Airways campaign confirms that flying in their first class will seem like a leisurely private journey.
Many commercial airlines are establishing a new level of luxury in the skies, and this company will not be left behind. The pods within the plane are now better equipped and more effectively closed off. These print advertisements designed by the McCann Worldgroup wished to demonstrate just how agreeably alone you'll feel by depicting men and women in deep thought or relaxation, with legs stretched out. The way that the Cathay Pacific Airways campaign surrounds each scene with empty space truly emphasizes the amount of room one has while in flight, making viewers yearn to purchase a ticket.
Many commercial airlines are establishing a new level of luxury in the skies, and this company will not be left behind. The pods within the plane are now better equipped and more effectively closed off. These print advertisements designed by the McCann Worldgroup wished to demonstrate just how agreeably alone you'll feel by depicting men and women in deep thought or relaxation, with legs stretched out. The way that the Cathay Pacific Airways campaign surrounds each scene with empty space truly emphasizes the amount of room one has while in flight, making viewers yearn to purchase a ticket.
Trend Themes
1. Luxury Airline Travel - Disruptive innovation opportunity: Create a new level of luxury in the skies by developing enhanced and more private seating arrangements.
2. Personalized Advertising - Disruptive innovation opportunity: Use tailored advertising campaigns that evoke the desire for privacy and personal space to attract customers.
3. Airline Comfort and Relaxation - Disruptive innovation opportunity: Design innovative seating options and amenities that prioritize passenger comfort and relaxation during flights.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Explore ways to improve in-flight experiences and differentiate from competitors by offering more comfortable and exclusive seating options.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop personalized advertising strategies that resonate with consumers' desire for privacy and personal space.
3. Travel and Hospitality - Disruptive innovation opportunity: Create unique travel experiences through enhanced comfort and relaxation offerings, attracting discerning travelers.
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