The Blackberry 'P’9983' was Designed by Porsche
Jamie Danielle Munro — September 19, 2014 — Autos
References: porsche-design & designboom
The P’9983 is the newest design from Blackberry, designed by the auto giant Porsche. As such the phone has certain nuances that reflect the car brand, but still maintains the shape of a traditional Blackberry.
Blackberry has been known for going through a bit of a shaky period, competing with companies such as Apple for marketshare. Partnering up with an auto business to help with design is certainly one way to get noticed, as it is not a common pairing. Interestingly, the makeup of the phone itself is actually completed with car parts normally used by Porsche, so one can be sure of a high quality in this regard.
For anyone who loves both Porsche and Blackberry, this is the perfect pairing with an excellent product as the result.
Photo Credits: designboom, porsche-design
Blackberry has been known for going through a bit of a shaky period, competing with companies such as Apple for marketshare. Partnering up with an auto business to help with design is certainly one way to get noticed, as it is not a common pairing. Interestingly, the makeup of the phone itself is actually completed with car parts normally used by Porsche, so one can be sure of a high quality in this regard.
For anyone who loves both Porsche and Blackberry, this is the perfect pairing with an excellent product as the result.
Photo Credits: designboom, porsche-design
Trend Themes
1. Auto-designed Smartphones - Partnering with auto businesses for smartphone design creates disruptive innovation opportunities by merging different industries and appealing to a niche audience.
2. Brand Collaboration - Collaborating with established brands from different industries can lead to disruptive innovation opportunities by combining expertise and attracting new customers.
3. High-quality Material Integration - Incorporating high-quality materials from specialized industries into consumer electronics presents disruptive innovation opportunities for improving product durability and value.
Industry Implications
1. Mobile Technology - The mobile technology industry can benefit from auto-designed smartphones by expanding their design possibilities and appealing to specific customer preferences.
2. Luxury Goods - The luxury goods industry can explore disruptive innovation opportunities by collaborating with technology companies to create unique and high-end products for an exclusive clientele.
3. Automotive - The automotive industry can leverage their expertise and brand reputation to explore disruptive innovation opportunities in the consumer electronics market through collaborative designs.
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