Coca-Cola's Holiday Labels Help Provide Meals for Those in Need
Katherine Pendrill — October 31, 2016 — Social Good
References: foodbev
Coca-Cola's UK division recently announced that it will be teaming up with the organization FareShare to create a series of holiday labels that will help to get food to those in need. Alongside the special labels, the brand will also launch a truck tour and a television commercial for a complete holiday activation.
In order to support those in need this season, Coca-Cola will add special holiday labels to its bottles. Customers will then be able to scan the labels with their smartphone and upload the images online. For each image shared, Coca-Cola will make a donation to FareShare, which in turn provides meals to those who are hungry and vulnerable.
Coca-Cola has always had a special association with Christmas and this year the brand is using its power to make the holidays better for those in need.
In order to support those in need this season, Coca-Cola will add special holiday labels to its bottles. Customers will then be able to scan the labels with their smartphone and upload the images online. For each image shared, Coca-Cola will make a donation to FareShare, which in turn provides meals to those who are hungry and vulnerable.
Coca-Cola has always had a special association with Christmas and this year the brand is using its power to make the holidays better for those in need.
Trend Themes
1. Charitable Promotions - Brands are partnering with charities to create special promotions that provide donations to those in need.
2. QR Code Donation Technology - QR codes are being used by brands to allow customers to easily make donations to charities through their smartphones.
3. Holiday Activations - Brands are creating holiday-themed events and promotions to engage with customers and support charities.
Industry Implications
1. Beverage - Beverage companies are using their products to promote charitable causes and engage with socially conscious consumers.
2. Non-profit - Non-profit organizations are partnering with brands to create innovative donation campaigns that benefit those in need.
3. Marketing and Advertising - Marketing and advertising companies are helping brands create engaging holiday-themed campaigns that support charitable causes.
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