YOUTH OF PARIS' Lookbook Showcases Purple Skater Ensembles and More
Riley von Niessen — August 29, 2016 — Fashion
References: youthofparis.fr & hypebeast
YOUTH OF PARIS, a European streetwear retailer, recently formulated an editorial to promote some of the high-end brands that it has to offer, with the designs of Supreme, Vetements, Gosha Rubchinskiy and Vans being a few to name.
Although it varies throughout, many of the looks feature the use of a vibrant violet camouflage pattern -- taking the usually subtle colorway and transforming it to be especially statement-worthy. The youthful male model who promotes the looks is shown on a skateboard against a gray-white backdrop to highlight the retailer's target consumers -- presenting a figure that they can relate to so that they can more easily see themselves in its apparel.
The purple print is shown differently throughout the lookbook, however it is through wide-legged pants and layered long-sleeves that YOUTH OF PARIS highlights it most prominently.
Although it varies throughout, many of the looks feature the use of a vibrant violet camouflage pattern -- taking the usually subtle colorway and transforming it to be especially statement-worthy. The youthful male model who promotes the looks is shown on a skateboard against a gray-white backdrop to highlight the retailer's target consumers -- presenting a figure that they can relate to so that they can more easily see themselves in its apparel.
The purple print is shown differently throughout the lookbook, however it is through wide-legged pants and layered long-sleeves that YOUTH OF PARIS highlights it most prominently.
Trend Themes
1. Violet Camouflage Fashion - Innovative use of a vibrant violet camouflage pattern in fashion can lead to new statement-worthy designs for apparel.
2. Skater-inspired Streetwear - Skateboarding-inspired fashion provides opportunities for new looks and styles in the streetwear industry.
3. Youthful Male Model Marketing - Targeting youthful male models in marketing campaigns aim to reach target consumers effectively and present figures that they can relate to.
Industry Implications
1. Fashion Retail - Innovative use of violet camouflage can be adapted by fashion retailers to create unique and statement-worthy apparel items.
2. Streetwear Industry - The streetwear industry can take inspiration from the skater-inspired fashion and create new trends and styles.
3. Marketing and Advertising - Marketing campaigns targeting youthful male models can effectively reach target consumers and establish a connection with them.
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