Obscura Digital's Design for the Salesforce Office Features a Huge Video Wall
Joey Haar — November 24, 2016 — Art & Design
References: archinect
The Salesforce Office in San Francisco, where the massive CRM developer keeps its headquarters, has a lobby that reflects the company's technological industry. The lobby of the building contains a massive, 107 foot long LED video wall that puts the building's employees into a mesmerizing and hyperreal environment.
The wall, developed by digital media producer Obscura, plays stunning nature videos in ridiculously high resolution. The content on the wall features various scenes from California's Redwood National Forest, a park not far from San Francisco, as well as a computer-generated waterfall motif. Obscura captured the video of Redwood National Forest in 12K, a step that was necessary in order to assure the best possible footage on such a gigantic screen.
The wall, developed by digital media producer Obscura, plays stunning nature videos in ridiculously high resolution. The content on the wall features various scenes from California's Redwood National Forest, a park not far from San Francisco, as well as a computer-generated waterfall motif. Obscura captured the video of Redwood National Forest in 12K, a step that was necessary in order to assure the best possible footage on such a gigantic screen.
Trend Themes
1. Immersive Lobby Designs - Companies are investing in immersive lobby designs that incorporate large video walls to give visitors an unforgettable experience.
2. High-resolution Video Content - The demand for high-resolution video content is increasing as companies are using huge LED video walls for marketing and branding purposes.
3. Advancements in Digital Media Production - Advancements in digital media production including the use of 12K resolution in capturing videos can lead to new opportunities for creating visually stunning content for large displays.
Industry Implications
1. Real Estate - Real estate developers can incorporate massive LED video walls in lobbies and other common spaces to provide a unique experience and differentiate their properties from competitors.
2. Hospitality - Luxury hotels and resorts can feature large video walls as a main attraction in common areas or as an addition to guests rooms to elevate the overall customer experience.
3. Retail - Retailers can use huge LED video walls for in-store advertising and to create an immersive experience for customers while also increasing brand recognition.
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