British Airways Will Offer a 7 Hour Long In-Flight Film of a Train Ride
Alyson Wyers — June 25, 2014 — World
To make long trips a little more dull, British Airways is introducing a 7 hour long in-flight film. The relaxing entertainment option is designed to lull travelers into a sleep. The long-form video depicts the train ride from Bergen to Oslo in Norway.
This represents the London-based airline's first attempt at the 'Slow TV' genre, which is apparently appealing to passengers on long flights who look forward to relaxing rather than enjoying multiple movies or other stimulating content. This train ride in-flight film will begin showing on British Airway flights starting next month. In the future they may expand to show such slow-paced entertainment as knitting, feeding birds and walking in the park. The depicted train ride could also prove an alternative to scenery, if that's something you miss while flying.
This represents the London-based airline's first attempt at the 'Slow TV' genre, which is apparently appealing to passengers on long flights who look forward to relaxing rather than enjoying multiple movies or other stimulating content. This train ride in-flight film will begin showing on British Airway flights starting next month. In the future they may expand to show such slow-paced entertainment as knitting, feeding birds and walking in the park. The depicted train ride could also prove an alternative to scenery, if that's something you miss while flying.
Trend Themes
1. Slow TV - Opportunity for airlines to introduce long-form, relaxing entertainment options for passengers on long flights to enhance the travel experience.
2. Alternative Scenery - Potential for airlines to offer virtual scenic views, like the train ride from Bergen to Oslo, to passengers who miss the experience of seeing landscapes while flying.
3. Minimalist Entertainment - Room for airlines to explore minimalist entertainment options like knitting, bird feeding, and walking in the park to cater to passengers seeking relaxation.
Industry Implications
1. Airlines - Airlines can leverage slow TV and alternative scenery concepts to differentiate their in-flight entertainment offerings and attract passengers seeking unique and relaxing experiences.
2. Travel and Tourism - Opportunity for the travel and tourism industry to explore slow-paced entertainment options like slow TV, knitting, bird feeding, and walking in the park to enhance the overall travel experience.
3. Media and Entertainment - Media and entertainment companies can tap into the trend of slow TV by creating long-form, relaxing content that caters to individuals seeking a more calming and immersive entertainment experience.
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