The 'Slow TV' Series is Now Available on Netflix
Joey Haar — August 6, 2016 — Pop Culture
References: nrk.no & thenextweb
The Norwegian television series called 'Slow TV' is antithetical to the majority of television programming available on major American networks. Rather than constantly striving for viewers' attentions with high-speed chases, sexy scenes, and dramatic cliffhangers, Slow TV's episodes last hours and depict things like the scenery from a train ride or elderly people knitting. But while the show was previously reserved for Norwegians, a new Netflix deal is bringing Slow TV to living rooms worldwide.
The concept of monotonous TV has been compared to ambient music; it's not about being captivating, but rather about zoning out and calming down. If calmness is the goal, then Slow TV's catalog is perfect: it includes a real-time video of a 7.5 hour train ride from Bergen to Oslo, three 7.5 hour segments of firewood burning, and three 7.5 hour segments of people knitting.
The concept of monotonous TV has been compared to ambient music; it's not about being captivating, but rather about zoning out and calming down. If calmness is the goal, then Slow TV's catalog is perfect: it includes a real-time video of a 7.5 hour train ride from Bergen to Oslo, three 7.5 hour segments of firewood burning, and three 7.5 hour segments of people knitting.
Trend Themes
1. Slow TV - The trend of monotonous TV programming that focuses on calmness and uninterrupted content.
2. Ambient Television - The trend towards TV programming that is meant to provide calmness and relaxation rather than stimulation.
3. Real-time Video - The trend of using real-time video in programming that is meant to provide an immersive experience for viewers.
Industry Implications
1. Streaming Services - Streaming services such as Netflix can capitalize on the trend for ambient television and gain a competitive advantage over traditional TV networks.
2. Television Production - TV production companies can explore the trend towards slow, calming TV programming as a way of differentiating themselves in a crowded market.
3. Home Entertainment - The trend for calm and relaxing TV programming provides an opportunity for home entertainment companies to market products that enhance the viewing experience, such as comfortable seating and lighting.
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