Snapchat and Shazam Created an AR Portal to the World of Stranger Things
Laura McQuarrie — October 27, 2017 — Marketing
References: campaignlive
For the release of the highly anticipated second season of Stranger Things, Snapchat and Shazam teamed up with Netflix to promote the series with an immersive AR portal.
The special 'Stranger Things World Lens' experience may be unlocked exclusively by devices iPhone 6S and above with iOS 11 by operating Shazam within Snapchat when the Stranger Things theme song is playing. The AR lens is styled to look like a door that can be walked through to give fans the chance to virtually step inside the living room of Joyce Byer. Once within the AR room, fans even have the chance to look back into the real world from within the frame of the augmented door portal.
For Stranger Things fans who do not have Apple's latest iOS installed, Snapchat created a face lens that resembles the face of Eleven from the series.
The special 'Stranger Things World Lens' experience may be unlocked exclusively by devices iPhone 6S and above with iOS 11 by operating Shazam within Snapchat when the Stranger Things theme song is playing. The AR lens is styled to look like a door that can be walked through to give fans the chance to virtually step inside the living room of Joyce Byer. Once within the AR room, fans even have the chance to look back into the real world from within the frame of the augmented door portal.
For Stranger Things fans who do not have Apple's latest iOS installed, Snapchat created a face lens that resembles the face of Eleven from the series.
Trend Themes
1. Immersive AR Portals - Opportunities for businesses to create immersive augmented reality experiences that transport customers into different virtual worlds.
2. Device-specific AR - Opportunities for businesses to leverage device-specific augmented reality applications to create interactive marketing campaigns targeting specific audiences.
3. AR Face Filters - Opportunities for businesses to leverage AR face filters for marketing purposes, such as creating filters that resemble popular TV or movie characters.
Industry Implications
1. Entertainment - The entertainment industry can leverage AR technology to create immersive experiences for fans, such as virtual tours of movie or TV show sets.
2. Retail - The retail industry can use device-specific AR experiences to promote products and provide virtual customer service.
3. Marketing - The marketing industry can leverage AR technology to create interactive campaigns that engage customers in new and exciting ways.
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