A.M. Baumann's Concept Vodka Cans Highlight Soft, Fruity Flavors
Laura McQuarrie — July 2, 2014 — Lifestyle
References: amb-design.net & packagingoftheworld
Blackout Vodka is a concept vodka can packaging developed as part of a personal project by A.M. Baumann that highlights the vibrant and fresh flavors of each drink.
The can designs are unusually feminine, featuring varieties like cherry, hibiscus, peach, diamond and litchi, which are presented with a soft pastel-like color palette. As well as color, each can is differentiated by a small symbol that captures the essence of the drink. Additionally, each of the cans is adorned with an icon of a head wearing an almost tribal headdress that shows off the indulgent style of the drink. The premium line of vodka drinks are presented in cans with a matte finish and a confident slogan that reads: "You’re gonna love it."
The can designs are unusually feminine, featuring varieties like cherry, hibiscus, peach, diamond and litchi, which are presented with a soft pastel-like color palette. As well as color, each can is differentiated by a small symbol that captures the essence of the drink. Additionally, each of the cans is adorned with an icon of a head wearing an almost tribal headdress that shows off the indulgent style of the drink. The premium line of vodka drinks are presented in cans with a matte finish and a confident slogan that reads: "You’re gonna love it."
Trend Themes
1. Feminine Alcohol Packaging - Opportunity to create more gender-specific packaging designs for alcoholic beverages that appeal to female consumers.
2. Fruit-flavored Alcohol - Potential for developing new flavors and variations of alcoholic beverages that cater to the demand for fresh and vibrant fruity tastes.
3. Premium Canned Beverages - Disruptive innovation opportunity to introduce high-quality, sophisticated canned drinks with a matte finish and unique branding.
Industry Implications
1. Alcoholic Beverage Packaging - Opportunity for packaging companies to create feminine and visually appealing designs specifically for alcoholic beverages.
2. Alcoholic Beverage Production - Potential for alcohol producers to expand their product lines by introducing new fruit-flavored variations to target a broader consumer base.
3. Canned Beverage Manufacturing - Possibility for manufacturers to capitalize on the emerging trend of premium canned beverages by producing high-quality drinks with innovative packaging.
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