The Coca-Cola Company Announced It Will Release a LeBron James Sprite
Megan Facciuolo — March 20, 2014 — Lifestyle
References: sprite & stupidDOPE
There are LeBron James shoes, LeBron James gum and now there will be LeBron James Sprite. Coca Cola recently announced that it would be releasing a newly flavored version called 'Sprite 6 Mix by LeBron James.' The drink will feature its traditional lemon-lime taste with a hint of the basketball star's favorite flavors: cherry and orange.
LeBron has been in business with Coca-Cola since he first started in the NBA around 11 years ago. Expressing his joy over the venture, he stated, "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."
LeBron is changing the game for the fizzy drink industry. The soda will be available for a limited time in both 19.2oz cans and 20oz bottles.
LeBron has been in business with Coca-Cola since he first started in the NBA around 11 years ago. Expressing his joy over the venture, he stated, "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."
LeBron is changing the game for the fizzy drink industry. The soda will be available for a limited time in both 19.2oz cans and 20oz bottles.
Trend Themes
1. Celebrity-inspired Beverages - Opportunity to create new beverages in collaboration with popular figures or celebrities to attract their audience.
2. Limited-time Flavors - Opportunity to create limited-time flavors to increase hype and sales.
3. Sports-inspired Beverages - Opportunity to create beverages inspired by sports or athletes to attract sports enthusiasts.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to innovate with flavors and collaborate with celebrities to attract wider audiences.
2. Marketing Industry - Opportunity for marketing agencies to help create marketing campaigns around celebrity-inspired and limited-time beverages to increase sales.
3. Sports Industry - Opportunity for athletic brands to collaborate with beverage companies to create sports-inspired beverages and merchandise to sell to sports enthusiasts.
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