Going back to basics, retailers turn to handmade techniques for sincerity
Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods.
Trend Themes
1. Handmade-inspired Aesthetics - Retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity.
2. Crocheting - Retailers are using crochet techniques to create toys that offer consumers an approachable touch to store-bought goods.
3. Amigurumi - The Japanese art of knitting small stuffed animals and anthropomorphic creatures known as Amigurumi is gaining popularity for handmade-inspired toys.
Industry Implications
1. Handmade Toy Industry - There is potential for niche businesses to emerge that specialize in handmade toys, offering unique and authentic products.
2. Craft and DIY Industry - As the popularity of DIY toys and crocheting techniques rise, there is an opportunity for craft and DIY businesses to expand their product offerings to meet the demand.
3. Children's Toy Industry - Mainstream toy companies can incorporate handmade elements into their product lines to attract customers who prioritize authenticity and uniqueness in their purchases.
4 Featured, 29 Examples:
920,640 Total Clicks
Date Range:
Aug 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:
