Showcasing admiration, owners turn to blunt forms of pet appreciation
Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel.
Trend Themes
1. Bold Pet Imagery - Pet lovers are showcasing appreciation through bolder clothes and accessories featuring eye-catching graphics and imagery.
2. Juxtaposed Design - The amusing internet culture is constantly creating designs with juxtaposing themes, colors and patterns to appeal to pet lovers.
3. Customizable Pet Accessories - Pet owners are gravitating towards personalized accessories, from custom bags with their pets' faces to handmade items featuring their pets' fur.
Industry Implications
1. Fashion Industry - The Fashion Industry can leverage bold graphics and hilarious designs of the pet industry for more collaboration opportunities with pet lovers.
2. Pet Accessories - The Pet Accessories Industry can introduce customizable items and offer more design options to cater to the growing trend of personalized pet items.
3. Handmade Industry - The Handmade Industry can take advantage of the trend of personalized pet items and offer handmade items crafted from their pets' fur.
