Alexandre Farto is Creating a Mural That Promotes Medical Marijuana
Megan Facciuolo — June 2, 2014 — Art & Design
References: alexandrefarto & designtaxi
Portuguese artist Alexandre Farto, who also goes by the name Vhils, was recently commissioned to create a mural that challenges people's preconceptions of medical marijuana. He is doing so by relating the controversial plant to graffiti.
Both graffiti and marijuana are seen as things "outside conventional institution" so they have a unique connection to one another; they are wild-growing and can be found in urban environments.
The art will be part of a Phytology project that allows visitors to “explore and freely harvest” marijuana to produce their own medical remedies, such as tea. The art is currently underway and is being created through the use of diagrams. Each diagram will depict the molecular structures that belong to the medicinal plants so people will see the plant as being more scientific than recreational.
Both graffiti and marijuana are seen as things "outside conventional institution" so they have a unique connection to one another; they are wild-growing and can be found in urban environments.
The art will be part of a Phytology project that allows visitors to “explore and freely harvest” marijuana to produce their own medical remedies, such as tea. The art is currently underway and is being created through the use of diagrams. Each diagram will depict the molecular structures that belong to the medicinal plants so people will see the plant as being more scientific than recreational.
Trend Themes
1. Graffiti-marijuana Connection - Challenging preconceptions by connecting graffiti and marijuana, there is an opportunity for disruptive innovation in urban art and cannabis industries.
2. Phytology Project - The Phytology project's focus on freely harvesting medicinal marijuana for personal remedies presents an opportunity for disruptive innovation in alternative medicine and cannabis industries.
3. Scientific Perception of Medicinal Plants - Utilizing diagrams to depict molecular structures of medicinal plants, there is an opportunity for disruptive innovation in scientific visualization and pharmaceutical industries.
Industry Implications
1. Urban Art - Exploring the connection between graffiti and marijuana offers disruptive innovation opportunities for artists and the urban art industry.
2. Cannabis - Promoting freely harvesting marijuana for medicinal remedies presents disruptive innovation opportunities for the cannabis industry.
3. Alternative Medicine - By incorporating freely harvested medicinal marijuana into personal remedies, there is a disruptive innovation opportunity for the alternative medicine industry.
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