Gogreek's Ouzo is Packaged Like Greek People in Traditional Dress
Laura McQuarrie — July 7, 2014 — Lifestyle
References: yonas.gr & packagingoftheworld
These charming ouzo bottles for the Gogreek brand were developed by Yonas Design, turning a simple aperitif into a bunch of personality-packed figures.
The graphically illustrated Gogreek bottles are styled as couples dressed in clothing that's traditional to different regions of Greece and each couple comes packaged in a toy-like box that makes the drinks extremely giftable and easy to travel with items, especially since the bottles are miniature in size. As well as being a brilliant way to show off Greek culture, the different costumes on each of the bottles makes it easy to tell the ouzo apart and is effective at encouraging people to start gathering as many as they can. As a whole, the entire Gogreek series makes quite a collection.
The graphically illustrated Gogreek bottles are styled as couples dressed in clothing that's traditional to different regions of Greece and each couple comes packaged in a toy-like box that makes the drinks extremely giftable and easy to travel with items, especially since the bottles are miniature in size. As well as being a brilliant way to show off Greek culture, the different costumes on each of the bottles makes it easy to tell the ouzo apart and is effective at encouraging people to start gathering as many as they can. As a whole, the entire Gogreek series makes quite a collection.
Trend Themes
1. Cultural Doll-shaped Packaging - Exploring innovative packaging designs that incorporate cultural elements, such as traditional clothing, to create unique and giftable products.
2. Graphic Illustration in Packaging - Utilizing graphic illustrations on product packaging to create visually appealing and distinctive designs that attract consumers.
3. Miniature Travel Bottles - Creating miniature-sized bottles that are easy to travel with, allowing consumers to enjoy their favorite drinks on the go.
Industry Implications
1. Beverage Packaging - Opportunity for beverage companies to incorporate cultural elements into their packaging designs, making their products more appealing and memorable.
2. Gift and Souvenir Industry - Incorporating cultural elements into gift and souvenir products, such as doll-shaped bottles with traditional dress, to cater to tourists and cultural enthusiasts.
3. Graphic Design and Illustration - Demand for graphic designers and illustrators to create visually captivating packaging designs that stand out on store shelves and attract consumers.
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