Franchises expand their goods to the luxury market for exclusive appeal
Implications - Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base.
Trend Themes
1. Luxury Merchandising - As TV and movie franchises expand consumer interest, they use more upscale products to add exclusive appeal such as jewelry, watches and luxury cars.
2. Interactive Themed Experiences - Hotels offer extravagant, interactive packages like this James Bond experience which will cost guests $104,000 to live like the ultimate spy.
3. Opulent Collectibles - As Star Wars collectibles continue to roll out before the release of the newest film, companies are creating opulent interpretations that take hours to create and have 800+ diamonds embedded.
Industry Implications
1. Entertainment - Expanding consumer interest with franchises is creating new avenues of revenue but also allows brands to broaden consumer interest beyond that of its loyal fan base.
2. Hospitality - Hotels offer extravagant, interactive packages that can expand their range of services and exclusivity for those seeking a high-end experience.
3. Luxury - Creating opulent collectibles like jewelry and intricate timepieces allows companies to expand their products and cater to a luxury consumer base.
4 Featured, 36 Examples:
183,664 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Hot
Consumer Insight Topics:
