Project Know Graphs Show Drug References in Hip Hop Lyrics Over Time
Alyson Wyers — May 13, 2014 — Social Good
References: projectknow & fastcocreate
New graphs released by Project Know let you visualize the number of drug references made in rap and hip hop songs. Based on a study of Rap Genius lyrics commissioned by the online alcohol and drug addiction resource, many observations can be made concerning drug slang.
The charts let you visualize the prevalence of drug mentions in rap music, including marijuana, cocaine, alcohol brands, MDMA, pharmaceutical drugs and codeine syrup. An infographic also demonstrates the number of rap songs that make drug references organized by the top five rappers and what drug they mention. You can also see the trends over time in terms of popularity of drug types in rap and hip hop music.
The charts let you visualize the prevalence of drug mentions in rap music, including marijuana, cocaine, alcohol brands, MDMA, pharmaceutical drugs and codeine syrup. An infographic also demonstrates the number of rap songs that make drug references organized by the top five rappers and what drug they mention. You can also see the trends over time in terms of popularity of drug types in rap and hip hop music.
Trend Themes
1. Rise of Drug Mentions in Rap - The increasing prevalence of drug references in rap music presents an opportunity for businesses to create new products or services that cater to the interests and lifestyle of rap fans.
2. Exploring Drug Slang - The study of drug slang used in rap and hip hop lyrics opens up possibilities for educational platforms or apps that teach young people about the dangers and consequences of substance abuse.
3. Popularity of Drug Types - Analyzing the trends in drug types mentioned in rap and hip hop music can inform marketing strategies for industries such as pharmaceuticals, alcohol, and cannabis.
Industry Implications
1. Music Streaming and Curation - The data on drug mentions in rap songs can be leveraged by music streaming platforms or content curation services to create personalized playlists or recommendations for users interested in particular drug-related genres or artists.
2. Substance Abuse and Addiction Rehabilitation - The insights gained from the visualization of drug references in rap music can help rehab facilities and support organizations tailor their programs and messaging to better resonate with their target audience.
3. Market Research and Branding - Understanding the impact of drug mentions in rap lyrics can enable market researchers and brand strategists to identify cultural trends and develop marketing campaigns that tap into the influence of hip hop culture.
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