Franchises bring elements of the big screen into real life situations
Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Trend Themes
1. Interactive Entertainment - Famed franchises are turning to public engagements to bring excitement straight to the consumer, allowing for possible opportunities like interactive scavenger hunts and street performances.
2. Integrated Advertising - Advertising in films can be more effective than traditional marketing, paving the way for opportunities like AIG's integrated banner ads in specific scenes.
3. Experiential Marketing - Offering a unique experience can be a great way to promote your brand, as seen in Netflix' Orange is the New Black's live prison billboard and Uber's Optimus Prime Truck rides.
Industry Implications
1. Film Industry - Film franchises are constantly looking for innovative ways to reach audiences through interactive marketing and unique experiences.
2. Advertising Industry - Integrated advertising has the potential to disrupt traditional forms of marketing, as seen in AIG's banner ads in films and Netflix' live prison billboard.
3. Entertainment Industry - Experiential marketing has become a popular way to attract and retain customers, with opportunities like Uber's Optimus Prime rides and Netflix' live prison billboard.
6 Featured, 52 Examples:
294,916 Total Clicks
Date Range:
May 12 — Aug 15
Trending:
Mild
Consumer Insight Topics:
