Innovations that help solo travelers target the rise of single consumers
Implications - As consumers focus more on themselves with regard to living and entertainment, the rise of solo travel is being supported by apps targeted at the independent traveler. This shift denotes a preference for lifestyle accommodation that extends well beyond typical everyday experiences.
Trend Themes
1. Solo Travel Apps - As the number of solo travelers increases, single-serving apps are popping up, connecting like-minded individuals who want to travel together to share experiences and reduce costs.
2. Crowdsourced Navigation Systems - Apps and services that crowdsource data are becoming increasingly popular and innovative methods of finding more efficient routes and exploring lesser-known areas.
3. Interactive Companion Apps - Apps that offer guidance on new cities through virtual tours and other interactive features are a growing area for innovation and development.
Industry Implications
1. Travel and Tourism - As travel and tourism expand and develop, solo travel and companion apps offer innovative ways to enjoy the experience while connecting with others.
2. Mobile App Development - The continued growth and demand for mobile apps provide ample opportunities for developers to create additional useful and innovative apps.
3. Transportation and Logistics - As crowdsourced navigation systems become more common, there is a growing demand for innovations in the transportation and logistics industries to better utilize that data for more efficient routes.
