Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue.
Trend Themes
1. Preventative Footwear - As consumers look for ways to mitigate risks during daily routines, there are opportunities for companies to provide footwear that prevents injury or the development of ailments.
2. Smart Footwear - The incorporation of wearable technology in footwear, like the UA SpeedForm Gemini 3 RE, provides ways for individuals to monitor their fitness and minimize the risk of injury.
3. Customized Shoe Inserts - Shoe inserts created through laser-assisted construction of customized footwear, like the 3D-printed diabetic insoles, provide an opportunity for businesses to offer personalized solutions to address health-related concerns.
Industry Implications
1. Footwear Industry - Companies in the footwear industry can leverage the trend of preventative and smart footwear to introduce innovative products and capture market share.
2. Wearable Technology Industry - The incorporation of wearable technology in footwear presents opportunities for companies in the wearable technology industry to introduce new products that monitor fitness and prevent injuries.
3. Healthcare Industry - The trend of customized shoe inserts presents opportunities for businesses in the healthcare industry to offer personalized solutions for individuals with specific health-related concerns.
