Hellmann's Food Selfies Used Mayo to 3D Print on Burgers
Laura McQuarrie — July 28, 2014 — Marketing
Hellmann's Summer Hacks campaign takes inspiration from ingenious tricks that people do to improve their daily lives—the 'Burger Selfies' modifies a 3D printer to create food selfies in mayonnaise.
To demonstrate some of the cool things that you can do with numerous types of technology, the stunt involved having a food truck where people could order a burger with their face on it. After taking a picture of someone, the machine pumped out a rather abstract image of people, although it always seemed to catch the most important details like hair, glasses and other accessories. Although having someone's likeness created on a burger is a simple gesture, in addition to linking mayo to some of the hottest technology out there, these food selfie burgers were great at conjuring up smiles.
To demonstrate some of the cool things that you can do with numerous types of technology, the stunt involved having a food truck where people could order a burger with their face on it. After taking a picture of someone, the machine pumped out a rather abstract image of people, although it always seemed to catch the most important details like hair, glasses and other accessories. Although having someone's likeness created on a burger is a simple gesture, in addition to linking mayo to some of the hottest technology out there, these food selfie burgers were great at conjuring up smiles.
Trend Themes
1. Food Selfies - Opportunity for developing technology to create personalized food items based on customer selfies.
2. 3D Printing in Food - Growing potential for using 3D printing technology to customize and create unique food items.
3. Interactive Food Experiences - Increasing demand for interactive and engaging food experiences that utilize innovative technologies like 3D printing.
Industry Implications
1. Food Technology - Food tech companies can explore the use of 3D printing to create personalized food items and enhance customer experiences.
2. Hospitality - Hotels, restaurants, and cafes can leverage interactive food experiences, such as 3D-printed food selfies, to attract and engage customers.
3. Marketing and Branding - Marketing agencies and branding companies can employ unique and innovative food marketing strategies, like 3D-printed food selfies, to create memorable brand experiences.
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