Halle Berry is Helping Raise Funds For This World Food Day Campaign
Rahul Kalvapalle — October 16, 2014 — Social Good
Oscar-winning actress Halle Berry and iconic fashion designer Michael Kors area teaming up to use the power of fashion and Hollywood appeal to raise funds for food-deprived children for their World Food Day campaign. The pair are leveraging the #WatchHungerStop campaign to raise funds for the UN's World Food Programme's School Meals program.
The campaign allows fashionistas to make a difference without compromising on their personal style. One great example with this is the Michael Kors 100 Series watch -- for every watch sold, 100 meals are donated to the World Food Programme.
If you don't fancy the watches but still want to make a difference, you can donate $5 at any Michael Kors store. You can even get a free 'Watch Hunger Stop' t-shirt, take a selfie in it and share it on social media using the #WatchHungerStop hashtag. Each selfie shared will result in 100 meals being donated to the World Food Programme.
The campaign allows fashionistas to make a difference without compromising on their personal style. One great example with this is the Michael Kors 100 Series watch -- for every watch sold, 100 meals are donated to the World Food Programme.
If you don't fancy the watches but still want to make a difference, you can donate $5 at any Michael Kors store. You can even get a free 'Watch Hunger Stop' t-shirt, take a selfie in it and share it on social media using the #WatchHungerStop hashtag. Each selfie shared will result in 100 meals being donated to the World Food Programme.
Trend Themes
1. Fashionable Food Campaigns - Using fashion and Hollywood appeal to raise funds for food-deprived children.
2. Watchhungerstop Campaign - Leveraging fashion accessories to donate meals to the World Food Programme.
3. Social Media Activism - Encouraging individuals to contribute to the cause through sharing selfies on social media.
Industry Implications
1. Fashion Retail - Opportunities to collaborate with charities and create fashion items for social causes.
2. Non-profit Organizations - Exploring partnerships with fashion brands to raise funds and awareness.
3. Social Media Platforms - Developing features that facilitate and incentivize social activism campaigns.
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